Rossman elegant signs

The façade of the Plac Zamkowy [Castle Square] – Business with Heritage Office Building, at the corner of Miodowa and Senatorska Streets, now carries signs of Rossmann Pharmacy and Chemists retailer. Instead of the traditional red-letter neon box, the tenant of the over-300 m premises had aluminium ancient-gold coloured signs placed on the ground-floor level of Miodowa Street. The decision of the largest drugstore and health and beauty supermarket chain in Poland to abandon its well-known corporate logo is the result of agreement with the investor. Rossman shared the concern about attention to detail with the Senatorska Investment Company, which is particularly keen on the aesthetics of the building and its architectural harmony with the surrounding historic buildings of the Old City.

“The gesture of the representatives of Rossmann Pharmacy confirms our strategy of selecting tenants. Rossman managers are people who appreciate the prestigious character of our building and understand the need for exceptional care for its elegance “- said Maksymilian Marcinkowski, President of the Senatorska Investment.

According to surveys conducted by renowned research centre, Millward Brown, most of the inhabitants of Warsaw truly appreciate the Plac Zamkowy – Business with Heritage Office Building. More than two-thirds of the respondents felt that the building blends well with the surrounding structures. This favourable opinion creates a special obligation. Meanwhile, many sings and billboards found in the streets of our city still leave a lot to be desired, even though the problem has been pointed out and described over the years. Plac Zamkowy – Business with Heritage Office Building is unique, therefore we strive for the unified signage look for all commercial premises located on the ground floor. The ancient-gold colour stays in harmony with the railings on the windows of the building and combined with aluminium, gives the building an elegant and noble aspect. In addition to the overall building appearance, the chic window displays attract customers. We are convinced that cooperation and agreement with tenants when it comes to outdoor advertising of business premises in our building will result in making the building even more beautiful.